"Best Practices for Using Second- and Third-Party Data"
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.
Define your team's goals for customer data.
Take inventory of your first-party data.
Explore use cases for second- and third-party data.
Finding the best data providers.
Combine your first, second, and third-party data.
Case Study: MGM drives programmatic campaign results with third-party data.
Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.